There are few people who haven’t heard his name: Sir Richard Branson is one of the most well-known figures in the world. The British entrepreneur went from running a small business to becoming a billionaire and was even knighted by Queen Elizabeth II. Among his many companies is Virgin Limited Edition, a collection of luxury hotels and retreats around the globe. What does it reveal about Sir Richard’s personal holiday preferences? Find out here.
FROM VINYL RECORDS TO DREAM HOTELS
It all started with a record company: In 1970, Sir Richard Branson founded his first business, Virgin. Many more companies followed under the same brand, including Virgin Atlantic Airlines. As he traveled the world, the tycoon discovered countless stunning locations—some of which captivated him so much that he simply had to make them his own. Thanks to his ever-growing fortune, he was able to do just that. His journey into hospitality began in 1978 with Necker Island, a private Caribbean island where he still resides part-time. But this was just the beginning.
THE STORY BEHIND VIRGIN LIMITED EDITION
Over time, Sir Richard added more extraordinary locations to his collection, now known as Virgin Limited Edition. Spanning from the heights of Morocco’s Atlas Mountains to the depths of the South African bush, the selection is truly remarkable. See for yourself:
Each of these destinations has its own unique story and was personally chosen by Sir Richard Branson. His most important criterion? “Would I want to vacation here myself?” That’s why the Virgin Limited Edition truly represents his favorite places around the world.
Despite their individuality, all these exclusive retreats share the same core values—principles that reflect what matters most to Sir Richard Branson and have become the foundation of Virgin Limited Edition: outstanding value for money, top-quality experiences, excellent service, innovation, competitiveness, and above all—fun! After all, holidays are meant to celebrate the joy of life.
GIVING BACK: SHARING THE JOY
To ensure that even those less fortunate can experience joy, Virgin Limited Edition is committed to social and environmental causes. One example is Pack For A Purpose, an initiative that encourages travelers to leave space in their luggage for essential supplies that can be donated to local schools and hospitals at their destination.
Another program, Pride n’ Purpose, was launched at the Ulusaba Private Game Reserve in South Africa. Among its many initiatives, the Arbor Month campaign in September focuses on tree planting and other projects aimed at improving the lives of disadvantaged communities in the Sabi Sand Reserve.
Even Sir Richard’s mother played a role in shaping the company’s social responsibility. She founded the Eve Branson Foundation, which supports local communities in Morocco by helping them establish sustainable businesses, such as traditional carpet weaving.
Through responsible supply chain management, fair trade, and an ethical approach to business, every member of Virgin Limited Edition strives to minimize its negative impact on the world.
HOLIDAY LIKE SIR RICHARD BRANSON HIMSELF
Would you like to experience Sir Richard’s favorite places firsthand? These extraordinary Virgin Limited Edition holiday escapes are available for booking with us:
🌴 The Caribbean paradise that the “boss” himself calls home: Necker Island
🦁 The true wilderness of South Africa, including the Big Five, at Ulusaba Private Game Reserve
🏰 A fairy-tale retreat between heaven and earth at Kasbah Tamadot in Morocco
🌅 Authentic Mallorca at Finca Son Bunyola, the latest addition to the Virgin portfolio, featuring the villas Sa Terra Rotja, Sa Punta de S’Aguila, and Son Balagueret—available from March to October
📞 Call us for a personal consultation: +49 221 170 007 90